Thursday, March 24, 2011

Domestic vs International Business

Similarities between Domestic Business and IB –
IB is an extension of Domestic business. Today, all types of business enterprises
are inspired to carry on business across the globe. Both IB & DB are similar in
some ways. Such as –
(1) Business whether domestic or international, involves buying and selling of
goods and services.
(2) Profit is the main objective of every business, whether domestic or
international.
(3) Both in domestic as well as IB success depends upon satisfying the customers.
(4) Building goodwill is another common objective of both the business.
(5) Research and development for product improvement and adaption is
necessary in both businesses.
(6) Business concepts, processes and principles are universally applicable, and the marketer’s task is same in both.
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